PML - The out of home media specialist - Outdoor Advertising Northern Ireland
Posterwatch Live Login

United States

Back

Hyundai - Interactive Racing Game

Hyundai Race, the Interactive Racing Game in New York Times Sqaure. How exciting would it be to play an interactive racing game in New York Times Sqaure? It is an unexpected experience that only HYUNDAI can bring to the most famous screen in the world. You can play 'Hyundai Race' using your iPhone as a controller, just by downloading the app from the App Store.

Agency: Momentum, New York

 

Newcastle Brown Ale - Shadow Art

Newcastle Brown Ale's Shadow Art has debuted in San Diego's night life hub, the Gaslamp district, now through the end of September. Using only a single light source and thousands of real-life Newcastle Brown Ale bottle caps, two well-known New York shadow artists have partnered with Newcastle to bring to life a 128 square foot shadow sculpture. Check out the video above to see how the project was brought to life.

Agency: Vitro, San Diego

 

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


Target - New York Showcase

Retail outlet Target used 18 stories of a New York hotel to showcase the brands autumn fashion line, providing a 20-minute light, sound and dance spectacle for the thousands of spectators on the streets below.

Agency: Mother, New York

 

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


Coca Cola - Lift & Laugh

Coca Cola celebrated their 125 birthday in style with a spectacular building illumination featuring Coca-Cola moments of the past 125 years. The huge projection also included fan photos submitted via Facebook, Flickr, Twitter, and more.

Visual design and projections: Obscura Digital

 

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


Fanta - Lift & Laugh

An elevator in a US university is turned into an amusement ride full of unexpected features during the traditionally studious finals week. Watch the video, right.

Advertising Agency: Ogilvy & Mather, USA

 

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


Gillette - The World's Biggest Shave

BBDO New York, on behalf of client Gillette, staged the world's biggest shave on the world's biggest stage - New York City. A painted billboard in the heart of SoHo featured MLB all-star Derek Jeter being repainted daily to reflect various stages of men's grooming - stubble, then with shave prep, and finally with clean-shaven face.

Advertising Agency: BBDO New York, USA

 

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


Levi's - Gears

Sagmeister Inc created a storm in central Manhattan when Levi's used their 'Gears' concept to tie in with their 'We Are All Workers' campaign.

The creative included moving gears with copy that revealed the Levi's campaign tagline when turned 360 degrees.

Advertising Agency: Sagmeister Inc / Wieden+Kennedy , USA

 

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player


Avera Health 'Smoking Billboard'

Promoting an emergency medical plan, this billboard for Avera Health showed a woman on a gurney in front of a terrible car crash, with one of the cars actually smoking behind her.

Using a hidden smoke machine the creative drew attention from not only
the public - but the local Fire Dept!

Agency: BVK, USA

 


UNICEF 'Dirty Water'

New York agency Casanova Pendrill highlighted the plight of developing countries during World Water Week in New York City. Locals were able to 'enjoy' Dirty Water dispensed from a specially built UNICEF vending machine. The machine also accepted cash donations to UNICEF's Tap Water campaign as well as an exclusive text donantion scheme for those short of change on the day.

Agency: Casanova Pendrill, New York

 

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player



Forever 21 'Interactive Times Square'

Designed by interactive agency Space150 for Forever 21, the Times Square billboard features a model walking in front of an image of the crowd below. And then it gets interesting: The model occasionally leans over, and appears to pluck someone out of the crowd. Sometimes, they stink, so she tosses them. Sometimes she kisses them, and they turn into a frog. And sometimes, she drops them in her bag and happily trots off. At one point, the model takes a real-time Polaroid of the crowd, shakes it out, and brandishes it in front of her--showing off a zoomed-in image of the people below.

Agency: Space150


 

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player



Calvin Klein 'Get It Uncensored'

Since Calvin Klein's controversial billboards are often met with requests for censorship, the company decided to censor itself for Calvin Klein Jeans's Fall 2010 campaign.

Using QR technology for the first time, Calvin Klein's billboards in New York City and in Los Angeles featured codes that can be read with a mobile phone to unlock the racy content..

The QR code can be scanned by viewers at street level and once unlocked the campaign can be shared on Facebook and Twitter.

Agency: CRK (Calvin Klein In-house)


 
Click for larger image

Ben & Jerry's 'Flipped Out!'

In order to generate buzz and awareness of their 'Flipped Out' range, Ben & Jerry's created a flipped out promotional vehicle for its summer sampling tour - an upside down bus.

Agency: Amalgamated


 
Click for larger image

See Showcase here Click here for Source out of home Click here for PML NI Click here for cycle calendar