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McDonald's 'Fries Crossing'

During the biggest public festival in Switzerland, the Zurifest, McDonald’s is confronted with heavy competition, even for core products like fries.

TBWA Switzerland used a public crossing in front of a McDonald’s restaurant, re-styling it into a portion of fries, guaranteeing brand dominance.

Agency: TBWA Switzerland


 
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Swiss Cancer Foundation 'Post-It-Man'

Our skin accumulates the damage caused by successive sunburns. Our counter continues to run each time we are exposed to the sun without protection. Mannequins on display at public swimming pools and covered with sticky reminder notes dramatically illustrate the threatening capacity of our skin.

Agency: Euro RSCG Zurich, Switzerland.


 
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