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Warm hands and homes with firmus energy

Duiring the winter months Firmus created a special build Mega Wrap on Foyle Street in Derry/Londonderry that delivered additional impact. The large creative space at street level effectively communicated the savings message to passing pedestrians and drivers. The Adshel also incorporated a dispenser unit, delivering free handwarmers at the push of a button, with regular restocking to ensure availability for the duration of the campaign.

This Adshel installation is a real time solution that provides a little instant heat to commuters on these chillier winter evenings and a metaphorical warm hug from the team at firmus energy

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Cooking on OOH

With a recent survey suggesting that 18% of people in Derry/Londonderry never cook a meal entirely from scratch, SuperValu has taken up the mantle of promoting home cooking with its ‘Let’s Cook’campaign.

To encourage the people in the city to pick up a pan and get cooking, SuperValu employed an innovative and impactful special build Mega Wrap on Foyle Street. As well as a full vinyl wrap, the shelter incorporated a specially adapted Digital Screen in the 6 Sheet unit. The shelter also delivered a full treat for the senses, with the sounds and smells of a sizzling steak emitting from the unit.

 

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Inspiring International Arts

The Ulster Bank Belfast International Arts Festival returned to Belfast in October with another packed programme of arts and entertainment. To promote the events to audiences across Belfast, the festival used a combination of 48 and 6 Sheet OOH formats, combined with a ‘Mega Memo’ shelter wrap on Howard Street in Belfast. The special wrap featured removable event listing flyers which were replenished daily.

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