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Indus Pride "Bus Grab Beer Mug"

To popularise SAB Miller India's new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, Ogilvy & Mather, Bangalore chose low-cost handles of airport transit buses as their medium. It was released in March '10, a peak vacation season when travel via airports increases by 50%.

Agency: Ogilvy & Mather, Bangalore

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