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ABSOLUT Vodka - Absolut Purity

From the 14th December ABSOLUT Vodka took over one of Avenue de l'Opéra's bus shelters, giving Parisians the chance to see a poster of extreme purity. Made without ink, without chlorine, on 100% cellulose paper and only artist Simon Schubert's intricate folding technique, this campaign, conceived by TBWA\BEING Paris, celebrates purity from every angle.

Agency: TBWA\BEING Paris

 

McDonald's - Cups

To launch a new promotion where they are giving away free coffee cups with all meals, McDonald's France placed 20,000 free cups in a busy city center location in Paris and let commuters figure out that they could actually take them away for free. Once the cups started to be removed by passers by it slowly revealed the billboards below that explained that McDonald’s will be giving everybody in the country a similar free cup when purchasing a full meal.

 

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Renault - Corners

Renault used street corners to empahise the new 4 wheel drive feature of their latest Laguna model, allowing for shorter turning radius. The campaign ran on 90 degree billboards and on street corners in towns and cities across France.

Atergtising Agency: Publicis Conseil, Paris

 

 

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U-Snap - JCDecaux

New Smartphone App utilises Image recognition technology to allow poster interaction.

JCDecaux France recently launched U-Snap, a new digital service connecting Smartphones with traditional posters.

U-Snap is a mobile application using image recognition technology. Once the user has downloaded the App, they can take a photo of one of posters and be re-directed to a dedicated mobile site offering promotions and services linked to the advertiser. Iinitially, for the iPhone only, U-Snap will subsequently be compatible with other mobile operating systems such as Android or Windows Mobile both in France and in the international market.

Click on the video, right, to see the App in action.

 

 

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