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AXA Insurance

Launching a new renovation loan AXA Insurance used thousands of paint pots to create eye-catching QR codes. Anyone who scanned the code were brought to a dedicated mobile site where they could find out more about the loan.

Play the video, right, to see more.

Agency: Duval Guillaume Antwerp/Modem, Belgium

 

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Alfa Romeo

As part of a sales promotion campaign during the Brussels Car Fair, Alfa Romeo converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo was now so cheap, you’ll want to be getting rid of your current wheels pretty quick, People started putting up their own classified ads almost immediately, and the poster sites were completely full within days.

Agency: Duval Guillaume, Antwerp, Belgium

 
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