PML - The out of home media specialist - Outdoor Advertising Northern Ireland

 


PML is proud to be at the forefront of research into the effectiveness of out of home media in Northern Ireland. First developed in 1997, and with fieldwork carried out by Millward Brown and IPSOS MORI, the Poster Impact project has researched over 1,300 campaigns.

Poster Impact provides answers to questions such as: “Did my target audience notice my out of home campaign?” and “What did the public think of our poster design?”

Below are the top recalled and rated campaigns from our latest wave of research.

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Top 3 Recalled Campaigns - Oct-Dec 2017

No. 1 Recalled Campaign

Advertiser

Format

All Adult Recall

Creative Agency

Media Agency

Danske Bank - Mortgages

Adshel

43%

Elmhouse Creative

Posterscope

Click for larger image

No. 2 Recalled Campaign

Advertiser

Format

All Adult Recall

Creative Agency

Media Agency

Spar

48's

43%

Genesis Advertising

Genesis Advertising

Click for larger image

No. 3 Recalled Campaign

Advertiser

Format

All Adult Recall

Media Agency

Carlsberg Lager

Bridge

42%

Carat

Click for larger image
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Top 3 Rated Campaigns - Oct-Dec 2017

No. 1 Rated Campaign

Advertiser

Format

All Adult Rating

Media Agency

Gordon's Pink Gin

Adshel Live

7.57 / 10

Carat

 

Click for larger image

No. 2 Rated Campaign

Advertiser

Format

All Adult Rating

Media Agency

Queen's University Belfast

Adshel Live

7.52 / 10

ASG

Click for larger image

No. 3 Rated Campaign

Advertiser

Format

All Adult Rating

Media Agency

Carlsberg Lager

Bridge

7.48 / 10

Carat

Click for larger image


 


See Showcase here Click here for Source out of home Click here for PML NI Click here for cycle calendar